Many entrepreneurs looking to break into the ecommerce world with online stores have opted to sell athleisure. That’s because jeans aren’t the go-to anymore and wearing activewear is no longer just for gym rats. Athleisure…
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Beauty Ecommerce Trends for Online Consumerism
While the desire to shop online has become the norm out of necessity amid a post-pandemic world, a few trends continue leading the way when it comes to beauty ecommerce, which today drives a $93.5…
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Ecommerce Pet Product Strategies
If you’re considering starting an ecommerce business but you don’t know what products to sell, there are a few niches that are evergreen for consumers-global pandemic or not. Specifically, an ecommerce niche is a distinct…
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Building Consumer Confidence for Ecommerce with Trust Signals
Building Consumer Confidence for Ecommerce with Trust Signals Before a consumer makes a transaction online, there’s typically one thing they need before committing to the purchase: Trust. That trust doesn’t just come out of thin…
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Earning Customer Loyalty with Cause Marketing for Ecommerce
Earning Customer Loyalty with Cause Marketing The ecommerce world continues to erupt with entrepreneurs clamoring to break into the online retail market. Despite the surge in popularity to create successful brands for the virtual marketplace,…
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Ecommerce Product Pages & Conversion Rate Optimization
Ecommerce Product Pages – How to Boost Your Conversion Rate You’ve heard it said before: Quality over quantity. It’s a phrase important in life and business. Just like you want friends that stick with…
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Digital Commerce in 2021 Explodes due to COVID-19
Digital Commerce in 2021 Spurred by COVID-19 Give me digital commerce or give me death. This has become the unsung mantra of businesses and consumers alike. 2020 was the year that saw a fundamental shift…
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Gaining Consumer Trust for Your Ecommerce Business
Gaining Consumer Trust for Your Ecommerce Business First impressions are everything. And the look of the website for your ecommerce business has a huge impact on the perceived credibility and quality of your company. A…
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Marketing Tactics to Grow Your Ecommerce Business – How to Use Word of Mouth
Marketing Tactics to Grow Your Ecommerce Business – Using Word of Mouth (WOM) The use of marketing tactics in the ecommerce industry to generate new and better sales leads requires an authentic, consistent strategy. While…
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ECommerce Marketing: The Value of Content
eCommerce Content Marketing is the new King. In 1996 Microsoft founder and innovation visionary Bill Gates, used this phrase in an essay he wrote describing the future of the Internet as a marketplace for content….
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